Request

Thank you for explaining that you don’t collect data on the number of abandoned applications. Alternatively, please could you share the website analytics which shows the number of visitors to each webpage, from this information we can compare against form completion rates and if there is a particular drop in traffic on certain pages/questions?

Response

A copy of the information is attached. Please read the below notes to ensure correct understanding of the data.

Attached is raw data covering individual page hits from 19 February 2024 to 17 March 2024.

Please be advised that our Data Analysts have viewed the Google analytics for the Healthy Start website pages, and despite the search options including country, regions and town or city, the data provided within these fields is an approximation and cannot be guaranteed as a true location of a user.

We believe that Google analytics geo location capabilities are based on IP (Internet Protocol) addresses which may not resolve to a true location, and instead could be based off the users ISP (Internet Service Provider) server location. Therefore, please be aware that this raw data is not reliable.